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7 Questions to Ask When Hiring a Branding Consultant

7 Questions to Ask When Hiring a Branding Consultant

  When it comes to brand success, most business owners will choose to hire expert brand consultants instead of working on it on their own. However, this doesn’t necessarily mean that they don’t trust themselves with their own brand. It only means that they want to ensure the success of the brand. You see, while entrepreneurs and professionals are authorities in their own industry, it doesn’t automatically make them experts in branding. This is why they wouldn’t trust anyone ot...

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Making the Case for Building a Strong Brand

Making the Case for Building a Strong Brand

  The overwhelming number of products introduced in the market can leave consumers preoccupied to the point that they may not have as much time as they previously did to look through them all. In fact, in this Internet-driven era, people wake up and go to sleep bombarded with marketing efforts across all devices. This can make it hard for young companies to establish themselves in an increasingly competitive market. Fortunately, there’s one way you can help your startup cut through...

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