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Brands Are The Real World Cup Winners

Brands Are The Real World Cup Winners

And here it is again, after four long years, the biggest sporting event on the planet is back and this time it is hosted by Russia, a controversial choice due to logistical and political reasons. While most of us are only interested in the actual football, taking place at the 2018 World Cup in Russia, for brands it’s a branding haven, a space and place for captive audience. Billions of people tune in worldwide, making it the perfect platform for companies to get their name in front of eyeba...

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Brand Lounge Wins Big at the Transform Awards MENA 2018

Brand Lounge Wins Big at the Transform Awards MENA 2018

Dubai, 8 May, Brand Lounge, the regional branding consultancy & the designated partner of ‘Trout & Partners’ in the Middle East & Africa, won eight prestigious awards at the fifth annual Transform Awards MENA ceremony, held on 8 May at the St. Regis Dubai, Al Habtoor City. The accolades, which include four gold awards, two silver and two highly commended, are in recognition of Brand Lounge's innovative rebranding and branding development by global industry specialists. Bra...

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