Those who know us understand that we judge our success by the commercial performance of our clients and not the awards that we win, but it is still nice when, once in a while, our work is recognised. We recently scooped not one but three Asian Leadership Awards, which is particularly gratifying because these awards aren’t just about design, but consider the commercial impact of the work. Because strategy is our focus we love it when our clients achieve success and its even more exciting when the industry appreciate the part we played.
We were given the Award for Excellence in the Construction and Real Estate Sector for our strategy for Durub the brand that we developed to help the Heart Of Jeddah Development Company connect more meaningfully with the market they serve.
Our strategy, which included the naming of the brand, enabled HOJDC to represent its strengths as a creator of communities that contribute to the life-journeys of their inhabitants – Durub means Journey. Now Durub is making a new journey of its own, forging a path through the busy and competitive Saudi real estate sector.
We were awarded the same prize for our work in the Pharmaceutical and Bio Technology Sector for our Medpharma brand and won a Certificate of Merit for an on-going project for the Saudi, Al Subeaei Company. This involved us re-building their brand architecture, creating a number of new brands and re-naming the entire organisation AIMS Holding. Right now we are part-way through the internal brand activation phase of the project that will bring their brand to life internally and enable them to benefit from new structures and new thinking.