Opinions

Crafting a Brand Identity

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3 Mistakes That Make Your Brand Weak

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The Euro University of Bahrain Township

Bahrain is in the process of opening its doors to a new community – one built on education and the idea of personal improvement. A place t...

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Top 5 Brand Trends for 2019

For Brand Lounge, 2019 is the Year of Differentiation, we have been witnessing some major changes in the way we connect and perceive brands ...

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Brands Are The Real World Cup Winners

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Brands must differentiate to survive

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Decisions. Decisions.

How to fight the tyranny of choice in an overly crowded competitive market? ...

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What The World is Saying About Egypt Air’s World Cup Branded Livery

Airline branding represents an instrumental brand tactic to present a country’s identity on a global juncture....

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The Branders: Interview with Hasan Fadlallah, CEO & Founder- Brand Lounge

With the Middle East market shifting, opportunities rise, environments change and challenges emerge . To sustain and remain ahead of the gam...

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How to Use Digital Marketing to Transform Your Business

Is your team engaging digital transformation beyond updating your website every 6 months? For many companies, failure to adapt to new techno...

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Customer Retention – The Lost Art (And Science) Of Marketing

The key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available t...

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What Ryan Lochte Can Teach Us About Personal Branding

Strong brands are rooted in authenticity. This is true whether you’re branding a product, a corporation, or yourself. But what happens whe...

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Design Vs Art – The Difference And Why It Matters

Design versus art. What's the difference, and how does it affect your career as a designer? We all know there is a difference, and those out...

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How to Create Content for Every Stage of the Buyer's Journey

Learn what content people are looking for in every stage of the buyer's journey, including ideas for content you can include in your own str...

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How to Create an Effective Content Marketing Strategy for 2016

Content marketing is one of the cornerstones of success for online businesses. After all, the internet is merely a tool that can further com...

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10 Essential Steps to Create Engaging Content for Email Newsletter

Newsletters are a quintessential part of email marketing campaigns and serve as a medium for you to connect closely with your target audienc...

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The voice search explosion and how it will change local search

Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way....

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What is the best social media management tool of 2016?

Find out which are the best social media management tools of 2016 in this infographic. The results are based on 100's of users via G2Crowd...

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Me and My Big Fat Ego

In a design project, there are usually areas where the client sees room for improvement—and that’s hard to take if your self-esteem is b...

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18 of the Best Examples of Mobile Website Design

Learn about what different companies are doing to show value on their mobile websites....

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Monotype transforms TfL's London Underground Johnston typeface - Design Week

Updated typeface Johnston100 includes two new weights and symbols used on social media, including the hashtag and "@" sign....

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Refurbished £14.1 million National Museum of Scotland set to open - Design Week

Hoskins Architects and consultancy Metaphor have transformed ten gallery spaces in Edinburgh's National Museum of Scotland, making room f...

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The UX/UI Series - UAE E-Commerce kings

We believe there are five key trends to pay close attention to this year including, responsive web design, storytelling websites, hidden men...

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Discover Your Top Six Visual Storytelling Superpowers

The art of storytelling is such an extremely effective and unifying tool because it packages important information and emotions into a forma...

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Ensuring your company culture and your brand are synonymous

The more intensely and extensively companies grow, the easier it is for employees to become disconnected with the core vision, mission and v...

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10 of the Best Brands on Twitter (And Why They're So Successful)

Check out these examples of the best Twitter accounts from brands....

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2016 Logo Design Trends & Inspiration | JUST™ Creative

A forecast and prediction of the top best logos of 2016 and where logo design trends are heading. Stay ahead of the branding & identity curv...

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Design Thinking Comes of Age

The approach, once used primarily in product design, is now infusing corporate culture....

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Scrum Master in an Agile World

At Brand Lounge, we deeply understand the immense power of creativity. It is integral to our growth and the success of our clients. Embarki...

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كيف تبني علامتك التجارية في العالم الرقمي؟

Enterpreneur- حسن عبد الرحمن عشر سنوات على تأسيس شركة "براند لاونج" بعد عشر سنوات من ...

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Story for Business: How to Create Stories That Move People to Act : Social Media Examiner

Social Media Marketing Podcast 193. In this episode Park Howell will explore the mechanics of storytelling, a craft every marketer should ma...

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Digital Marketing: Top 100 Influencers and Brands

An influencer analysis report identifying the top 100 most influential brands and individuals driving engagement in Digital Marketing in 201...

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Are your designers ready for the MENA media content boom?

The demand for locally generated, Arabic content across the GCC and MENA region as a whole, is greatly outstripping supply....

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31 Experts Give Their Best Small Business Tips for Standing Out on Social Media

Struggling to get noticed on social media? It's not easy! In this article, 31 experts give their best small business tips for standing out o...

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How to Create Perfect Color Combinations - Designmodo

One of the most challenging and tricky parts of the design process can be choosing a color palette that represents your brand or message, wh...

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Middle East Vs the World. Who Branded It Better?

The Middle East has been a global trading hub for centuries, facilitating the movement of international brands, many of which have built the...

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The UX/UI Series (Intro)

Development is a constant balancing act, toggling between maintaining a microscopic view of the finer details and a telescopic view of the b...

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How Major Companies Motivate Their Employees (Infographic)

Motivating your employees can be a real challenge. It is hard to know exactly what your employees want to be happy and which of their wishes...

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One Logo to Rule Them All

Few household names have global brand recognition like McDonalds, Nike and Starbucks, but what makes these brands so timeless and recognizab...

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Four logo designs unveiled for Tokyo 2020 Olympics

Four shortlisted logos for the Tokyo 2020 Olympics have been unveiled after the original by Kenjiro Sano was scrapped following accusations ...

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Is Your Account Manager Running for US President too??

A Stanford University study showed that middle children are considered to be the most envious, least talkative and most rebellious of all th...

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How Is Gen Z Using Social Media?

Facebook is still the top network for many teens; however, it functions as a cornerstone of social media use and not the only destination....

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Seth's Blog: What are you competing on?

It's pretty easy to figure out what you're competing for—attention, a new gig, a promotion, a sale... But what is your edge? In a hypercom...

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Confessions of an obsessive compulsive in the world of design

If you feel I’m not paying attention when I’m talking to you it’s probably because I’m studying the Cross-T pattern on your skirt. I...

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11 of the Best Microsite Examples We've Ever Seen

Check out these examples of companies and individuals that created awesome microsites -- and why they were so good....

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Does your Brand (Gulp) Suck? How to Refine your Branding Strategy

Is your brand not doing so hot? Here are six ways to help shape it up to where it needs to be!...

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Why HR management is a critical component of any brand strategy

I couldn’t hope to count the number of times over the years I've heard the statement “A business is only as good as its people”. It's ...

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6 Social Media Trends That Will Transform Your Business

The social media landscape continues to evolve at a rapid pace, how are you staying ahead? Here's 6 social media trends that will transform ...

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7 Social Media Myths That Cripple Marketing Campaigns

If your social media marketing campaign just isn't working, it's probably because of one these seven misconceptions....

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Documentary- The Story of Content: Rise of the New Marketing

For more info: thestoryofcontent.com Technology has changed the game. Consumers can ignore advertising and marketing at will....

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Next-Gen Social Analytics Are Transforming Digital Marketing

It wasn't so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to mak...

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What Employer Branding Is — and What It Isn’t

Some people still aren't clear on what exactly employer branding is. Here are the basics to get you started. Employer Branding Is More Than ...

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The Omnichannel Checklist

Here's our omnichannel checklist, four signs you're doing omnichannel right....

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Why Artists Love Ampersands

THISCombining style with an efficiency of space, the ampersand has survived the rise and fall of empires, the passing trends of typeface des...

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The Secret To Online Community Success (Hint: It’s Not The Technology) - Brand Quarterly

You wouldn’t begin building a house without architecture and design in place. But that’s what many companies do when they decide to bui...

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Why the goose that laid Sports Direct's golden egg is on the critical list.

Phil Darby from Brand Lounge reflects on the decline of UK retailer Sports Direct and gives his view on how they failed to understand brands...

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Design Essentials: Color in Brand Identity Design - HOW Design

Color is a critical aspect of any identity design project, and it's often the subject of disagreement. Here's how to communicate clearly abo...

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How successful do you smell?

Catch a whiff of coconut and suddenly you’re transported to a beach somewhere with palm trees and children laughing and playing around you...

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Four Practical Segmentation Tips for B2B Marketers

Segmentation - Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment....

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Customer Care Is Your Best Marketing Strategy

Great marketing brings customers to you. But it won't help you keep them....

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Why brand guidelines are key to effective marketing

Brand guidelines ensure that all your marketing efforts work towards the same goal: creating brand recognition among potential and existing ...

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What is brand activation & why do you need it?

I’ll be honest: when I first heard the term ‘brand activation’ my eyes almost rolled out of my head altogether. It’s got meaningless...

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20+ of the best packaging designs ever

When done right, a good packaging design can be as good as or even better than the product it's for. In this list, we've gathered some of th...

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Emirates retains position as most valuable airline brand

Emirates has come out on top again as the world’s most valuable airline brand, according to the 2016 Brand Finance Global 500 report....

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The role of digital in the world of branding

OK, so what do you really know about digital? I mean all that techie stuff that’s buzzing away behind the images on your screen. The progr...

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Next-Gen social analytics are transforming digital marketing

It wasn't so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to mak...

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Did Uber take a wrong turn with its rebrand?

It’s no secret that the exercise hasn’t received universal acclaim, but a lot of that is a mix of sour grapes, indignation that someone ...

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Brand Lounge Celebrate 10th Anniversary with a Makeover

So, how does the Gulf’s own brand consultancy celebrate its first decade? Well, by upgrading its identity of course! In the ten years that...

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Death by Digital. How to be a Survivor

Ten years from now half the companies we know today will be gone, simply because they failed to adapt to the digital paradigm. 70% of busine...

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Will Your Brand Survive the Digital Paradigm?

Just in case you didn’t get the memo (because we were still sending “memos” when this was news) there’s a digital revolution going o...

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How Boring Are You?

On a scale of one to ten, where do you think your boring rating lies? It’s a fact of life that boring people don’t have a lot of friends...

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Country Branding

The power of the global economy has created an environment where countries have to begin to see themselves as a branding and marketing probl...

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When Changing Your Name is Your Only Choice

ApplePay and Google Wallet have snared most of the recent attention in the world of “digital wallets.” But a 4-year-old brand, jointly r...

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Three Good Reasons to Hire a Branding Agency in Dubai

It is the place to do business in: Dubai. With jaw-dropping infrastructures, business-friendly policies, growing markets, and generally, the...

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The Essential Steps to Hiring Dubai Marketing Companies

Every business in Dubai needs a professional marketing company. The practical entrepreneur, whose business is still being developed, might n...

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How to Find The Right Marketing Companies in UAE

Enormous billboards. Huge projects splashed across high-rise buildings. Everywhere you look in Dubai and elsewhere in the UAE, there is some...

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Strategies of a Clever Branding Agency: Dubai Companies Being First

Thousands. Hundreds. Dozens. That's the number of variations of any given product available on the marketplace today. Swing by your local su...

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How to Win The Engagement War: Factors to Consider

Successful businesses know that to thrive (and not just survive) in the highly competitive environment of the Middle East business hub, it...

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Awareness and Branding: Dubai Consumers and How They Make Choices

Today's consumers are spoilt for choice. Examining options for products to purchase or services to experience has never been easier than in ...

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Short and Sweet

If you watch a lot of television, you may have noticed that one-word titles are all the rage these days. There’s Glee and Nashville, Homel...

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And the Oscar for Engagement Goes to. . .

With the Oscars coming up, we conducted our annual Academy Awards Ad Engagement Study to see who’ll be winning the advertising portion of ...

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Coping with the Competition

I’ve been in the marketing business for over 40 years. I’ve seen the good old times and the difficult new times. When people ask me what...

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New Trends You Should Leverage in 2014

It was management consultant, Peter Drucker, who advised the best way to predict the future was to create it. But as every marketer knows, c...

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The Ten Commandments of Marketing

The commandments do not come from a mountain top. Lo it were that easy. They come from many years of experience in categories from caskets t...

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The Critical Word Being Brand

For those of you out there who think brand and fashion has broken up and don't even go to the same parties anymore, think again. Brand conti...

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The Ultimate Question of Brand, the Consumer Marketplace & Everything

This is it: “What do consumers expect?” It comes in different forms, with marketers wondering “What do consumers really want in my cat...

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Tales from the Marketing Wars (2)

Chief marketing officers (CMOs) have a shorter tenure than NFL coaches. In fact, as you can see by the chart, they barely get beyond two yea...

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The Critical Word Branded

For those of you out there who think brand and fashion have broken up and don't even go to the same parties anymore, think again. Brand cont...

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Strategic Brand Insights about Digital Platforms

It seems not a day passes without some news somewhere about the world of digital, especially when it comes to brands. The news report usual...

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Digital What?

Throughout 2011, the same sort of questions kept coming up as we talked with the good folks at brands. No matter what the category, it seems...

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Brand Lounge and branding assignment for Bahrain 11

BrandLounge, the MENA region’s leading brand and marketing strategy firm, has just wrapped its branding assignment for Bahrain 11, the fir...

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Top-100 Loyalty Leaders for 2011

This year’s list is out. For many brands it’s been a meteoric rise. For others it’s been a slow and steady decline. In some cases it...

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Predicting by the Numbers

We take the word "predictive" very seriously, always careful to say that our loyalty and engagement metrics predict positive consumer behavi...

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11 Branding and Marketing Trends for 2011

The recent partnership between BrandLounge and Brand Keys, Inc., confirms the need for accurate predictive brand loyalty, equity, and engage...

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Which Brands Have the Most Loyal Customers?

Perhaps our subject question should more appropriately be "Which brands are imbued with the most emotional value?" Why two different questi...

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3R's of Back-To-School

It's not only parents happy to see their children go back to school in the next few weeks. Retailers are also celebrating. According to our ...

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Brand is Grand

The "Decade of the Brand" opens with 2010 as consumers continue to search for meaningful value-and use brands as a critical variable in the ...

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Listening to a Billion Consumers

Windows 7, the latest version of Microsoft Windows, a series of operating systems for use on personal computers, was released today less tha...

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iPhones, Grey Goose, Wal-Mart, and Mary Kay!

Each was one of the top-10 brands in this year's Brand Keys Loyalty Leaders List. This year we rated 63 categories and 440 brands, so who el...

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10 Branding Trends for 2010

Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive l...

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Getting it Right in Retail

Has the story you tell your customers become more important than the product? Richard Lewis, Friday September 04 2009. At a time when consu...

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A Shock to the System

A week ago GM announced its plans to plug into the alternative-vehicle market with the Chevrolet “Volt,” an electric car Chevy claims wi...

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School Shoppers Looking Closely at Retail Value

Consumers will spend about 10% less on back-to-school shopping this year, although the recession is only partly to blame for the decline. A...

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Espresso Yourself!

Tim Hortons Inc., the company founded in 1964 by NHL hall-of-famer Tim Horton, former hockey player for the Toronto Maple Leafs, the New Yor...

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Differentiate or Die

What has changed in business over recent decades is the amazing proliferation of product choices in just about every category. Its been esti...

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Tales from the Marketing Wars (3)

Toyota is about to pass General Motors' seven-decade reign as the world's largest car producer by volume. That’s right 70 years of leaders...

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Tales from the Marketing Wars (1)

The press is abuzz with stories about big companies moving dollars out of traditional advertising media and into product placements and othe...

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