Decisions. Decisions.
04/04/2018, By Brand Lounge
How to fight the tyranny of choice in an overly crowded competitive market? ...
What The World is Saying About Egypt Air’s World Cup Branded Livery
29/03/2018, By Brand Lounge
Airline branding represents an instrumental brand tactic to present a country’s identity on a global juncture....
The Branders: Interview with Hasan Fadlallah, CEO & Founder- Brand Lounge
11/02/2018, By Brand Lounge
With the Middle East market shifting, opportunities rise, environments change and challenges emerge . To sustain and remain ahead of the gam...
The UX/UI Series - UAE E-Commerce kings
14/06/2016, By Mahmoud Alsrouji
We believe there are five key trends to pay close attention to this year including, responsive web design, storytelling websites, hidden men...
Discover Your Top Six Visual Storytelling Superpowers
08/06/2016, By Farida Natour
The art of storytelling is such an extremely effective and unifying tool because it packages important information and emotions into a forma...
Ensuring your company culture and your brand are synonymous
30/05/2016, By Fadi Darweesh
The more intensely and extensively companies grow, the easier it is for employees to become disconnected with the core vision, mission and v...
Scrum Master in an Agile World
16/05/2016, By Ahmed Shlibak
At Brand Lounge, we deeply understand the immense power of creativity. It is integral to our growth and the success of our clients. Embarki...
Are your designers ready for the MENA media content boom?
09/05/2016, By Shady Arnaout
The demand for locally generated, Arabic content across the GCC and MENA region as a whole, is greatly outstripping supply....
Middle East Vs the World. Who Branded It Better?
04/05/2016, By Fadi Darweesh
The Middle East has been a global trading hub for centuries, facilitating the movement of international brands, many of which have built the...
The UX/UI Series (Intro)
03/05/2016, By Mahmoud Alsrouji
Development is a constant balancing act, toggling between maintaining a microscopic view of the finer details and a telescopic view of the b...
Aliens in Dubai Design District (D3)!!
02/05/2016, By Brand Lounge
It’s ironic, that in a country so meticulously designed and carefully transformed from a desert trading town to a glamourous metropolis in...
Raising a Happy, Healthy and Successful Brand
21/04/2016, By Farida Natour
Creating a brand is like the birth of a child, perfect in so many ways, but in need of loving care until it matures....
iBeacon: The New Digital Dimension Making Smart Cities Possible
19/04/2016, By Ahmed Shlibak
Dubai Design District, or d3 is home to the Brand Lounge and the latest addition to Dubai’s Smart City vision set to be unveiled at the Wo...
One Logo to Rule Them All
14/04/2016, By Toni Saliba
Few household names have global brand recognition like McDonalds, Nike and Starbucks, but what makes these brands so timeless and recognizab...
Is Your Account Manager Running for US President too??
12/04/2016, By Fadi Darweesh
A Stanford University study showed that middle children are considered to be the most envious, least talkative and most rebellious of all th...
The Great Costa Coffee ‘Con’
07/04/2016, By Brand Lounge
Consumer grievances have never travelled as fast, caused as much damage or stayed around for as long as in today’s age of social media....
Confessions of an obsessive compulsive in the world of design
28/03/2016, By Farida Natour
If you feel I’m not paying attention when I’m talking to you it’s probably because I’m studying the Cross-T pattern on your skirt. I...
Ten tips for effective time management
21/03/2016, By Fadi Darweesh
Feel there’s never enough time to get everything done? If you are in the marketing business that’s nothing new! At Brand Lounge we pride...
Brand Lounge win again … and again … and again!
17/03/2016, By Brand Lounge
Those who know us understand that we judge our success by the commercial performance of our clients and not the awards that we win, but it i...
Brand Lounge launch AVIVO Clinics in the UAE
17/03/2016, By Brand Lounge
Keep your eyes open and you’ll witness the arrival in the UAE of a new chain of up-market medical clinics called Avivo. The distinctive na...
Why HR management is a critical component of any brand strategy
14/03/2016, By Phil Darby
I couldn’t hope to count the number of times over the years I've heard the statement “A business is only as good as its people”. It's ...
How successful do you smell?
07/03/2016, By Nadia Kruger
Catch a whiff of coconut and suddenly you’re transported to a beach somewhere with palm trees and children laughing and playing around you...
The role of digital in the world of branding
29/02/2016, By Ahmed Shlibak
OK, so what do you really know about digital? I mean all that techie stuff that’s buzzing away behind the images on your screen. The progr...
Did Uber take a wrong turn with its rebrand?
24/02/2016, By Phil Darby and Nadia Kruger
It’s no secret that the exercise hasn’t received universal acclaim, but a lot of that is a mix of sour grapes, indignation that someone ...
Brand Lounge Celebrate 10th Anniversary with a Makeover
16/02/2016, By Brand Lounge
So, how does the Gulf’s own brand consultancy celebrate its first decade? Well, by upgrading its identity of course! In the ten years that...
Death by Digital. How to be a Survivor
14/12/2015, By Brand Lounge
Ten years from now half the companies we know today will be gone, simply because they failed to adapt to the digital paradigm. 70% of busine...
Will Your Brand Survive the Digital Paradigm?
02/07/2015, By Brand Lounge
Just in case you didn’t get the memo (because we were still sending “memos” when this was news) there’s a digital revolution going o...
How Boring Are You?
02/06/2015, By Brand Lounge
On a scale of one to ten, where do you think your boring rating lies? It’s a fact of life that boring people don’t have a lot of friends...
Country Branding
20/09/2014, By Brand Lounge
The power of the global economy has created an environment where countries have to begin to see themselves as a branding and marketing probl...
When Changing Your Name is Your Only Choice
16/09/2014, By Brand Lounge
ApplePay and Google Wallet have snared most of the recent attention in the world of “digital wallets.” But a 4-year-old brand, jointly r...
Three Good Reasons to Hire a Branding Agency in Dubai
04/05/2014, By Brand Lounge
It is the place to do business in: Dubai. With jaw-dropping infrastructures, business-friendly policies, growing markets, and generally, the...
The Essential Steps to Hiring Dubai Marketing Companies
04/05/2014, By Brand Lounge
Every business in Dubai needs a professional marketing company. The practical entrepreneur, whose business is still being developed, might n...
How to Find The Right Marketing Companies in UAE
04/05/2014, By Brand Lounge
Enormous billboards. Huge projects splashed across high-rise buildings. Everywhere you look in Dubai and elsewhere in the UAE, there is some...
Strategies of a Clever Branding Agency: Dubai Companies Being First
24/03/2014, By Brand Lounge
Thousands. Hundreds. Dozens. That's the number of variations of any given product available on the marketplace today. Swing by your local su...
How to Win The Engagement War: Factors to Consider
24/03/2014, By Brand Lounge
Successful businesses know that to thrive (and not just survive) in the highly competitive environment of the Middle East business hub, it...
Awareness and Branding: Dubai Consumers and How They Make Choices
24/03/2014, By Brand Lounge
Today's consumers are spoilt for choice. Examining options for products to purchase or services to experience has never been easier than in ...
Short and Sweet
11/03/2014, By Brand Lounge
If you watch a lot of television, you may have noticed that one-word titles are all the rage these days. There’s Glee and Nashville, Homel...
And the Oscar for Engagement Goes to. . .
27/02/2014, By Brand Lounge
With the Oscars coming up, we conducted our annual Academy Awards Ad Engagement Study to see who’ll be winning the advertising portion of ...
Coping with the Competition
26/02/2014, By Brand Lounge
I’ve been in the marketing business for over 40 years. I’ve seen the good old times and the difficult new times. When people ask me what...
New Trends You Should Leverage in 2014
04/12/2013, By Brand Lounge
It was management consultant, Peter Drucker, who advised the best way to predict the future was to create it. But as every marketer knows, c...
The Ten Commandments of Marketing
27/10/2013, By Brand Lounge
The commandments do not come from a mountain top. Lo it were that easy. They come from many years of experience in categories from caskets t...
The Critical Word Being Brand
27/10/2013, By Brand Lounge
For those of you out there who think brand and fashion has broken up and don't even go to the same parties anymore, think again. Brand conti...
The Ultimate Question of Brand, the Consumer Marketplace & Everything
20/10/2013, By Brand Lounge
This is it: “What do consumers expect?” It comes in different forms, with marketers wondering “What do consumers really want in my cat...
Tales from the Marketing Wars (2)
28/05/2013, By Brand Lounge
Chief marketing officers (CMOs) have a shorter tenure than NFL coaches. In fact, as you can see by the chart, they barely get beyond two yea...
The Critical Word Branded
23/07/2012, By Brand Lounge
For those of you out there who think brand and fashion have broken up and don't even go to the same parties anymore, think again. Brand cont...
Strategic Brand Insights about Digital Platforms
18/01/2012, By Brand Lounge
It seems not a day passes without some news somewhere about the world of digital, especially when it comes to brands. The news report usual...
Digital What?
08/12/2011, By Brand Lounge
Throughout 2011, the same sort of questions kept coming up as we talked with the good folks at brands. No matter what the category, it seems...
Brand Lounge and branding assignment for Bahrain 11
25/10/2011, By Brand Lounge
BrandLounge, the MENA region’s leading brand and marketing strategy firm, has just wrapped its branding assignment for Bahrain 11, the fir...
Top-100 Loyalty Leaders for 2011
14/09/2011, By Brand Lounge
This year’s list is out. For many brands it’s been a meteoric rise. For others it’s been a slow and steady decline. In some cases it...
Predicting by the Numbers
16/06/2011, By Brand Lounge
We take the word "predictive" very seriously, always careful to say that our loyalty and engagement metrics predict positive consumer behavi...
11 Branding and Marketing Trends for 2011
12/01/2011, By Brand Lounge
The recent partnership between BrandLounge and Brand Keys, Inc., confirms the need for accurate predictive brand loyalty, equity, and engage...
Which Brands Have the Most Loyal Customers?
29/09/2010, By Brand Lounge
Perhaps our subject question should more appropriately be "Which brands are imbued with the most emotional value?" Why two different questi...
3R's of Back-To-School
19/08/2010, By Brand Lounge
It's not only parents happy to see their children go back to school in the next few weeks. Retailers are also celebrating. According to our ...
Brand is Grand
03/02/2010, By Brand Lounge
The "Decade of the Brand" opens with 2010 as consumers continue to search for meaningful value-and use brands as a critical variable in the ...
Listening to a Billion Consumers
24/10/2009, By Brand Lounge
Windows 7, the latest version of Microsoft Windows, a series of operating systems for use on personal computers, was released today less tha...
iPhones, Grey Goose, Wal-Mart, and Mary Kay!
21/10/2009, By Brand Lounge
Each was one of the top-10 brands in this year's Brand Keys Loyalty Leaders List. This year we rated 63 categories and 440 brands, so who el...
10 Branding Trends for 2010
08/10/2009, By Brand Lounge
Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive l...
Getting it Right in Retail
16/09/2009, By Brand Lounge
Has the story you tell your customers become more important than the product? Richard Lewis, Friday September 04 2009. At a time when consu...
A Shock to the System
20/08/2009, By Brand Lounge
A week ago GM announced its plans to plug into the alternative-vehicle market with the Chevrolet “Volt,” an electric car Chevy claims wi...
School Shoppers Looking Closely at Retail Value
16/08/2009, By Brand Lounge
Consumers will spend about 10% less on back-to-school shopping this year, although the recession is only partly to blame for the decline. A...
Espresso Yourself!
16/07/2009, By Brand Lounge
Tim Hortons Inc., the company founded in 1964 by NHL hall-of-famer Tim Horton, former hockey player for the Toronto Maple Leafs, the New Yor...
Differentiate or Die
02/07/2009, By Brand Lounge
What has changed in business over recent decades is the amazing proliferation of product choices in just about every category. Its been esti...
Tales from the Marketing Wars (3)
03/06/2009, By Brand Lounge
Toyota is about to pass General Motors' seven-decade reign as the world's largest car producer by volume. That’s right 70 years of leaders...
Tales from the Marketing Wars (1)
26/05/2009, By Brand Lounge
The press is abuzz with stories about big companies moving dollars out of traditional advertising media and into product placements and othe...
MORE CREATED
A strategic workshop with our partner, @EmitacDubai . Identifying & Developing the future of their brand. #strategy… twitter.com/i/web/status/98685…
Winning together with our Partners. 8 Shortlisted Transform Mena Awards in 2018 and looking forward for more !… twitter.com/i/web/status/98649…
8 shortlisted @TransformSays MENA awards with 6 partners. One leading branding consultancy drives them all to su… twitter.com/i/web/status/98552…
