Opinions

Crafting a Brand Identity

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3 Mistakes That Make Your Brand Weak

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The Euro University of Bahrain Township

Bahrain is in the process of opening its doors to a new community – one built on education and the idea of personal improvement. A place t...

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Top 5 Brand Trends for 2019

For Brand Lounge, 2019 is the Year of Differentiation, we have been witnessing some major changes in the way we connect and perceive brands ...

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Brands Are The Real World Cup Winners

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Brands must differentiate to survive

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Decisions. Decisions.

How to fight the tyranny of choice in an overly crowded competitive market? ...

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What The World is Saying About Egypt Air’s World Cup Branded Livery

Airline branding represents an instrumental brand tactic to present a country’s identity on a global juncture....

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The Branders: Interview with Hasan Fadlallah, CEO & Founder- Brand Lounge

With the Middle East market shifting, opportunities rise, environments change and challenges emerge . To sustain and remain ahead of the gam...

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How to Use Digital Marketing to Transform Your Business

Is your team engaging digital transformation beyond updating your website every 6 months? For many companies, failure to adapt to new techno...

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Customer Retention – The Lost Art (And Science) Of Marketing

The key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available t...

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What Ryan Lochte Can Teach Us About Personal Branding

Strong brands are rooted in authenticity. This is true whether you’re branding a product, a corporation, or yourself. But what happens whe...

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Design Vs Art – The Difference And Why It Matters

Design versus art. What's the difference, and how does it affect your career as a designer? We all know there is a difference, and those out...

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How to Create Content for Every Stage of the Buyer's Journey

Learn what content people are looking for in every stage of the buyer's journey, including ideas for content you can include in your own str...

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How to Create an Effective Content Marketing Strategy for 2016

Content marketing is one of the cornerstones of success for online businesses. After all, the internet is merely a tool that can further com...

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10 Essential Steps to Create Engaging Content for Email Newsletter

Newsletters are a quintessential part of email marketing campaigns and serve as a medium for you to connect closely with your target audienc...

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The voice search explosion and how it will change local search

Voice search usage is seeing unprecedented growth, with personal assistant devices leading the way....

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What is the best social media management tool of 2016?

Find out which are the best social media management tools of 2016 in this infographic. The results are based on 100's of users via G2Crowd...

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Me and My Big Fat Ego

In a design project, there are usually areas where the client sees room for improvement—and that’s hard to take if your self-esteem is b...

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18 of the Best Examples of Mobile Website Design

Learn about what different companies are doing to show value on their mobile websites....

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Monotype transforms TfL's London Underground Johnston typeface - Design Week

Updated typeface Johnston100 includes two new weights and symbols used on social media, including the hashtag and "@" sign....

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Refurbished £14.1 million National Museum of Scotland set to open - Design Week

Hoskins Architects and consultancy Metaphor have transformed ten gallery spaces in Edinburgh's National Museum of Scotland, making room f...

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The UX/UI Series - UAE E-Commerce kings

We believe there are five key trends to pay close attention to this year including, responsive web design, storytelling websites, hidden men...

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Discover Your Top Six Visual Storytelling Superpowers

The art of storytelling is such an extremely effective and unifying tool because it packages important information and emotions into a forma...

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Ensuring your company culture and your brand are synonymous

The more intensely and extensively companies grow, the easier it is for employees to become disconnected with the core vision, mission and v...

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10 of the Best Brands on Twitter (And Why They're So Successful)

Check out these examples of the best Twitter accounts from brands....

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2016 Logo Design Trends & Inspiration | JUST™ Creative

A forecast and prediction of the top best logos of 2016 and where logo design trends are heading. Stay ahead of the branding & identity curv...

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Design Thinking Comes of Age

The approach, once used primarily in product design, is now infusing corporate culture....

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Scrum Master in an Agile World

At Brand Lounge, we deeply understand the immense power of creativity. It is integral to our growth and the success of our clients. Embarki...

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كيف تبني علامتك التجارية في العالم الرقمي؟

Enterpreneur- حسن عبد الرحمن عشر سنوات على تأسيس شركة "براند لاونج" بعد عشر سنوات من ...

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Story for Business: How to Create Stories That Move People to Act : Social Media Examiner

Social Media Marketing Podcast 193. In this episode Park Howell will explore the mechanics of storytelling, a craft every marketer should ma...

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Digital Marketing: Top 100 Influencers and Brands

An influencer analysis report identifying the top 100 most influential brands and individuals driving engagement in Digital Marketing in 201...

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Are your designers ready for the MENA media content boom?

The demand for locally generated, Arabic content across the GCC and MENA region as a whole, is greatly outstripping supply....

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31 Experts Give Their Best Small Business Tips for Standing Out on Social Media

Struggling to get noticed on social media? It's not easy! In this article, 31 experts give their best small business tips for standing out o...

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How to Create Perfect Color Combinations - Designmodo

One of the most challenging and tricky parts of the design process can be choosing a color palette that represents your brand or message, wh...

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Middle East Vs the World. Who Branded It Better?

The Middle East has been a global trading hub for centuries, facilitating the movement of international brands, many of which have built the...

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The UX/UI Series (Intro)

Development is a constant balancing act, toggling between maintaining a microscopic view of the finer details and a telescopic view of the b...

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How Major Companies Motivate Their Employees (Infographic)

Motivating your employees can be a real challenge. It is hard to know exactly what your employees want to be happy and which of their wishes...

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One Logo to Rule Them All

Few household names have global brand recognition like McDonalds, Nike and Starbucks, but what makes these brands so timeless and recognizab...