IF YOU REALLY WANT TO GET TO KNOW US, OUR BRAND SAYS IT ALL:
The development of our own brand identity presented us with a stiff challenge. Our brand model told us it had to be bold and market leading, but it also had to represent our contemporary thinking by being dynamic and responsive. Most of all, it had to be unconventional and reflect our ability to help clients break new ground in a changing world.
We adopted the ampersand in a pioneering spelling of the word brand, reflecting the multitude of parts that make-up a brand and embracing our 5 vibrant colors to represent each of the 5 steps in our methodology. We also incorporated our strap line within our logo, because it is intrinsic to what we do. The result is a logo that says a whole lot about us, just as any logo should!