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5 Tips for Using Social Media in Your Digital Branding Campaign

5 Tips for Using Social Media in Your Digital Branding Campaign

 

Social media is one of the most crucial channels you have to maximize to boost your digital brand. If you want to get the most from your digital branding efforts, you have to learn how to use the different social media sites effectively.

Digital branding is the process of using all online channels to engage, connect with and create an impression on your target market. This means utilizing your website, apps, and social media accounts to reach out to people and let them know that your brand exists.

As the founder and CEO of Brand Lounge, I have helped numerous businesses in the MENA region achieve their digital branding goals through customized and well-thought-out strategies.

Below, I share the five most valuable tips that will enable you to use the different social media platforms to optimize your digital branding efforts.

 

1.   Choose your social media channels wisely

Although there is nothing wrong with being active on all popular social networking sites, focusing on the best ones that support your brand image will be more helpful for you in the long run.

To narrow down your options and zero in on the right platforms, think about your customer persona: their age, gender, location, interests, and spending habits. Consider the products or services you offer, as well.

Next, look into the features and active users of each social media site. Find out which platforms your target audience uses and the ones that magnify your brand.

For instance, if you are a clothing retailer, you should be active on Instagram. Since this site is mainly about sharing photos, you can take advantage of this fact to promote your brand visually, which is an effective marketing strategy.

If you have a B2B company, use LinkedIn to boost your digital brand. It is an excellent platform for building your firm’s reputation and connecting with other influencers.

Facebook, however, is a site that you should never ignore. It is still the most popular and widely used social media channel that has a highly diverse user base. As such, regardless of the type of business you have, include this platform in your digital branding strategy.

By narrowing down the social networking sites you will use, you will be able to focus on the best ones that will help you achieve your digital branding goals. You can avoid wasting your time and energy on the ones that won’t do anything for your campaign, too.

 

2.   Create content that resonates with your target audience

The success of your digital branding campaign and other online marketing strategies depends on the content you have.

For this reason, you need to craft content that catches attention and resonates with your target audience.

To create content that your audience can relate with, keep your established customer persona in mind. Use words that are part of their daily vocabulary and a tone that speaks directly to them.

Use images that appeal to them while also personifying your brand.

By keeping your intended audience in mind as you create your social media posts, you ensure you get their attention. You will boost your digital brand at the same time as well.

 

3.   Share useful content that supports your brand image

Creating content that your audience can relate to is crucial in digital branding. However, don’t forget to ensure that everything you post and share provides users with something valuable and builds your brand online at the same time.

How-to blog posts, explainer videos, infographics, and case studies are examples of the types of content that people find valuable. They provide information or new knowledge and, as such, are also among the most popular content types among online users. They are the most shareable ones, too.

However, when creating content, make sure each and every piece embodies and conveys your brand personality. It should follow your company’s established language, tone of voice, and other elements stated in your official brand style guideline.

Follow the same principle when posting images and other types of content. Regardless of their format, they should exemplify your brand’s personality.

When you have content that gives people value and allows them to know more about your company, you are on your way to getting more from your digital branding efforts.

 

4.   Make people want to share your content and engage with you

To get the most from your well-crafted and curated content, you have to encourage people who read or see them to share them.

Creating valuable content makes it easy for your audience to share them. After all, people are quick to impart anything that contains useful and interesting information.

Make sharing your content even easier by adding share widgets on your pages or accounts and posts.

Encourage your visitors or viewers to share your content, too. More importantly, reward them when they engage with you. Choose an incentive that connects people with your brand and boosts the reach of your social content at the same time.

When more people come across and appreciate your content, you will have a successful digital branding campaign.

 

5.   Be consistent

Consistency is an important pillar of digital branding; as such, it is something that you have to prioritize throughout your campaign.

Start by making sure the face of your brand looks the same on all your social media accounts or pages, blog, website, and anywhere else. They should follow a standard style when it comes to content, design, and other elements.

Additionally, establish an official color palette if you don’t have one in your brand style guide yet. Choose hues that are relevant to your logo to maintain consistency and uniformity.

Make sure your posts and social media profiles showcase this color palette as well.

Lastly, establish a posting routine for all your social media accounts. If you post something daily, never skip a day. If you do #TBT every week on Instagram, follow the same across the other channels.

Keep in mind that building a digital brand does not happen overnight. You have to maintain uniformity and consistency across all your accounts if you want to have a well-known company.

 

Enjoying the Fruits of Your Labor

Social media is one of the most crucial channels you have to maximize to boost your digital brand. If you want to get the most from your digital branding efforts, you have to learn how to use the different social media sites effectively.

The tips I shared have enabled our company to propel our digital brand and maintain its esteemed status. Moreover, we include them in our branding services; these techniques have also helped our clients boost their own online brand reputation.

By selecting the right social media channels, creating and sharing valuable content that personifies your brand and resonates with your audience, and being consistent, your digital branding efforts will elevate your business to greater heights.

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