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Next-Gen Social Analytics Are Transforming Digital Marketing

Next-Gen Social Analytics Are Transforming Digital Marketing

It wasn’t so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing. Today, we’re entering the third generation, and the landscape has never looked more exciting.

Source: www.adweek.com

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