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Design Essentials: Color in Brand Identity Design - HOW Design

Design Essentials: Color in Brand Identity Design – HOW Design

Color is a critical aspect of any identity design project, and it’s often the subject of disagreement. Here’s how to communicate clearly about color.

Source: www.howdesign.com

Every now and then, you get a client to ask if we can replace the green with a red…The answer should be NO. The colours are there for a reason, they communicate a state of mind or a mood that can be as important as the written message or the graphics.

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