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The Five Things Product Packaging Must Do - Forbes

The Five Things Product Packaging Must Do – Forbes

Consumers actively screen out marketing messages, the surest place for CMOs to make a bigger impact is at the point of consideration. This can be done consciously whe

Source: www.forbes.com

Is product packaging just a nice design or a science? The next time you are at a supermarket lookout for some of the tips in this article and check if your favourite products match them.

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